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Switzerland is a rich and diverse land full of heroes and wonder stretching back to ancient times, which means there are amazing stories hidden just below the surface almost everywhere you look. We’re passionate about discovering these amazing tales and sharing them through Swiss-made products to ensure these cultural gems are not forgotten.
We believe that legends provide the foundation of culture and history by highlighting the values and aspirations of a people. These stories provide a common thread for collective identity. More than just fairytales, legends are set in real places, with real people, sitting at the crossroads of history and fantasy. And besides, who doesn’t love a good story?
We celebrate and honor the rich cultural history of Switzerland by sharing the legends which have developed over generations and centuries. These are fundamental stories of Swiss culture that deserve to be told, and deserve to be remembered.
We believe that cultural identity is a living thing whose vitality is a result of collective nurturing and sharing. By creating modern, easily accessible and entertaining artwork products, we make sharing fun and easy, keeping these stories alive for generations to come.